Creative Closets UAE/OMN/BAH - Ads
Creative Closet pioneered smart home storage systems in the Middle East. Over the past 25 years, the brand has expanded from smart closets into bespoke bedroom solutions, serving more than 120,000 users across the UAE, Bahrain, and Oman.
Objectives & Challenges
Objective
Drive lead generation and increase sales across the UAE, Bahrain, and Oman through performance-driven marketing, while optimizing cost per lead (CPL), reducing cost per click (CPC), and improving return on ad spend (ROAS) in a highly competitive market.
Challenges
- Highly competitive market dominated by ready-made furniture brands
- Long sales-cycle product
- Premium products with premium pricing compared to ready-made furniture and mass-market competitors.
- Attracting high-intent prospects that convert into actual sales
- Achieving strong visibility and top rankings on Google
- Filtering out unqualified leads and spam inquiries
- Identifying the most effective platforms for performance and scale
Our Process
- Conducted a comprehensive website audit, improving landing page structure, content relevance, and page load speed to increase conversion rates.
- Performed in-depth market and competitor analysis to identify demand gaps, benchmark performance, and refine targeting and messaging strategies.
- Designed a full-funnel performance strategy incorporating awareness, consideration, and promotional messaging to efficiently drive qualified leads and sales.
- Strategically allocated budgets across channels and funnel stages to maximize performance, reduce wasted spend, and improve ROAS.
- Integrated client CRM and customer data with media platforms to enhance audience targeting, retargeting, and lookalike audience accuracy.
- Continuously optimized campaigns based on funnel performance insights to improve lead quality and conversion efficiency.
- Collaborated closely with the customer care team to identify unqualified leads, refine filtering criteria, and improve overall lead-to-sale conversion rates.
- Enabled the customer care team with structured guidance and training to improve lead qualification, nurture high-intent prospects, and drive incremental revenue.
Media Strategy
A full-funnel strategy combining reach and conversion to maximize qualified demand.
- Primary Channels: Google Ads & Meta (Facebook / Instagram)
- Additional Channel: Yandex for targeting Russian-speaking audiences
- Campaign Types:
- Google Search
- Performance Max
- Demand Gen
- Meta Native Lead Forms
- Funnel Strategy:
- Reach and display campaigns to build awareness
- Conversion/ Leads campaigns to capture high-intent prospects
- Optimization:
- Continuous A/B testing on creatives
- Automated bidding and budget optimization
- Ongoing lead quality filtering
Key Performance Results & Outcome
- Cost per click reduced to almost 1 AED
- Total prospects generated in 2025:
- 1,083 from Google
- 9,800 from Meta
- Google prospect-to-lead conversion rate: 40%
- Contracts generated: 252
- Significant reduction in both CPA and CPC, enabling scalable and sustainable growth
Through precise targeting, close collaboration with the client team, and continuous optimization, Creative Closet achieved strong brand visibility and high-quality lead generation across key Gulf markets. The strategy delivered efficient acquisition costs, improved lead quality, and measurable business growth in a competitive environment.
