Closets World - KSA - SEO
Closet World (عالم الخزائن) is a Saudi Arabian custom closet and storage solutions company that specializes in designing, manufacturing, and installing tailored closet systems and built‑in storage for residential interiors. Since its inception in 2005, the company has become known for offering practical, stylish, and customized wardrobe and storage solutions that reflect both customer needs and lifestyle preferences.
Objectives & Challenges
Business Objective
Build a strong organic search presence in the Saudi Arabian luxury closet market by improving keyword rankings and driving qualified, high-intent traffic from homeowners actively searching for premium custom storage solutions.
Challenges
- Highly competitive Saudi market with strong local and international competitors
- Need to rank for luxury, high-intent keywords in a crowded SERP
- Requirement for bilingual SEO (Arabic & English) to match user behavior
- Limited visibility against older, more established domains
Our Workflow and Strategy
- Conducted a full SEO audit covering technical, on-page, and content performance
- Optimized core pages for search intent and keyword relevance
- Improved site structure and on-page elements to support ranking growth
- Strengthened content alignment for both Arabic and English audiences
- Built a keyword strategy focused on luxury, commercial-intent searches
- Structured content to support priority pages and category-level visibility
- Monitored rankings, impressions, CTR, and average position continuously
- Refined targeting based on keyword movement and competitive performance
- Adjusted optimization efforts to maximize visibility gains in high-value SERPs
Performance & Key Results
Duration: 6 Months
Target Countries: Kingdom of Saudi Arabia
Languages: Arabic, English
- Total Clicks: 2.42K (+1.3%)
- Total Impressions: 247K (+28.6%)
- Average position improved from 20.3 to 15.7, a gain of 4.6 ranking positions, indicating a noticeable increase in visibility in Google search results.
- CTR: 1%
Significant visibility growth across high-intent luxury keywords
Top pages
Performance & Key Results
Top queries:
- عالم الخزائن
- closet world
- closets world
- الخزائن المبتكرة
- الخزائن
AI Platform results:
- Ranking #1 on ChatGPT for most queries related to their business sector and products
- Ranking #1 on Gemini and Yahoo for most queries related to their business sector and products
Outcome
The SEO strategy delivered measurable visibility and ranking improvements in one of the most competitive luxury markets in the region. Closets World strengthened its organic footprint, improved average rankings, and increased qualified exposure—laying a solid foundation for sustained long-term growth and ROI through organic search.
