Closet World - Socials
Closet World is a luxury home storage brand redefining closets as design centerpieces rather than simple storage spaces. Operating primarily in Dubai and Sharjah, the brand combines advanced technology, premium materials, and meticulous craftsmanship to deliver bespoke closet and storage solutions. With a philosophy of “Luxury for All,” Closet World serves a wide range of customers while maintaining high design and quality standards.
Channels
Objectives & Challenges
Objective
The objective was to elevate the brand’s social media presence. The focus was on improving visibility, strengthening brand identity, and showcasing the full range of custom-made products. Social platforms were positioned as a visual portfolio highlighting craftsmanship, design details, and affordable luxury.
Challenges
- Reaching the right audience in a highly competitive market was a key challenge.
- Communicating product quality and the custom-made production process required clear and engaging posts..
- Entering the Oman market demanded building brand awareness and credibility from the ground up.
Our Approach & Content Growth Strategy
- We began with in-depth market and competitor research to define a clear positioning strategy.
- A structured monthly content calendar was developed to cover all product aspects, from design concepts to final installations.
- Short-form video, particularly Reels, was prioritized to drive interaction and increase organic reach.
- Content was delivered in both Arabic and English to maximize regional reach and engagement.
- High-relevance hashtags and platform-specific formats were used to improve discoverability.
- Process-driven content was introduced to humanize the brand, build trust, and highlight the craftsmanship behind each custom solution.
Key Performance Results
- Enhancements in content quality have improved audience retention and driven higher engagement from the brand’s target audience.
- Grew the Instagram account to a total of 45.25K followers, demonstrating consistent audience expansion
- Maintained a positive follower growth trend throughout the year
- Achieved an average of 5 new followers per day
- Content performance delivered approximately 6 followers gained per post
- Published content at a steady pace of 5.74 posts per week, ensuring consistent visibility
- The audience is primarily based in major GCC urban centers, led by Dubai, followed by Muscat and Sharjah. This distribution confirms strong visibility in key commercial and lifestyle hubs, indicating that the brand is effectively reaching its core target markets across the Gulf region.
- Overall engagement increased, reaching an average rate of 1.76, showing improved audience interaction.
- Average reach per post: 1,685
- Total views: 877K+, indicating strong organic exposure across content.
- Total interactions: 2,131, reflecting active likes, comments, and saves.
Outcome
Over the past year, the accounts achieved steady growth in reach, engagement, and profile interactions. Reels and process-focused content generated higher engagement rates compared to static posts. The brand’s social presence evolved into a credible reference point for custom closet solutions.
Closet World successfully strengthened its digital presence and brand perception across key markets. Social media now functions as a strong brand-building and trust-driving platform, supporting long-term growth in a competitive industry. The account reflects a clear balance between luxury positioning and accessibility
