Creative Closets KSA - Ads
Advertising
Channels
Objectives & Challenges
Objective
Increase conversion rates and sales by attracting the right customer segment for a premium-priced product, while maximizing ROAS and supporting multiple branches across the KSA market.
Challenges
- Long sales-cycle product
- Premium products with premium pricing compared to ready-made furniture and mass-market competitors.
- Historically low-quality leads generated from paid media
- Poor existing campaigns setup
- Highly competitive KSA market
- Multiple branches requiring targeted performance support
Our Process
- Built a multi-platform campaign structure across Google, Snapchat, Meta, Twitter, and TikTok.
- Designed campaigns with structured, well-researched keywords, interest targeting, device usage, and branch-specific locations to enhance targeting and performance.
- Leveraged client-generated data to create remarketing campaigns, ensuring higher lead quality and stronger conversions.
- Audited the entire website and optimized landing page speed to improve user experience and drive better conversion rates.
- Conducted a full audit of Google and Meta accounts to ensure accurate data collection and support performance-driven decisions.
- Monitored both lead volume and lead quality closely to guide ongoing campaign optimizations.
- Integrated advertising platforms with the client’s CRM system to filter, validate, and track incoming leads effectively.
- Continuously applied campaign- and funnel-level optimizations to enhance lead quality, conversion efficiency, and overall ROI.
- Analyzed platform performance and reallocated budgets toward channels delivering the strongest results.
Media Strategy
- Google Ads: Search campaigns focused on high-intent users and brand visibility
- Snapchat: Lead-focused campaigns targeting relevant demographics in KSA
- Meta (Instagram): Visual-driven campaigns aligned with premium positioning
- Twitter & TikTok: Tested for reach and intent, optimized or paused based on performance
- Optimization Approach:
- Branch-level targeting
- Device and interest segmentation
- Budget allocation driven by ROAS and lead quality
Key Performance Results & Outcome
Some of the results achieved in 8 Months:
- A total of 4,805 leads were generated across various platforms, with a conversion from Prospect to leads rate of 46%.
- Reduced cost per result significantly
The strategy delivered higher-quality leads, improved conversion efficiency, and increased sales across key branches. By focusing spend on high-performing platforms and aligning targeting with premium buyer behavior, Creative Closets® strengthened its paid media performance and achieved measurable business growth in a competitive market.
