Creative Closets KSA - Ads
Founded in Saudi Arabia in 1997, Creative Closets® introduced and defined the custom closet concept in the Middle East. Today, the brand is a regional leader in premium storage solutions, operating 10 showrooms across six countries in the GCC, Middle East, and North Africa. Creative Closets is recognized for its craftsmanship, innovation, and commitment to customer excellence.
Objectives & Challenges
Objective
Increase conversion rates and sales by attracting the right customer segment for a premium-priced product, while maximizing ROAS and supporting multiple branches across the KSA market.
Challenges
- Long sales-cycle product
- Premium products with premium pricing compared to ready-made furniture and mass-market competitors.
- Historically low-quality leads generated from paid media
- Poor existing campaigns setup
- Highly competitive KSA market
- Multiple branches requiring targeted performance support
Our Process
- Built a multi-platform campaign structure across Google, Snapchat, Meta, Twitter, and TikTok.
- Designed campaigns with structured, well-researched keywords, interest targeting, device usage, and branch-specific locations to enhance targeting and performance.
- Leveraged client-generated data to create remarketing campaigns, ensuring higher lead quality and stronger conversions.
- Audited the entire website and optimized landing page speed to improve user experience and drive better conversion rates.
- Conducted a full audit of Google and Meta accounts to ensure accurate data collection and support performance-driven decisions.
- Monitored both lead volume and lead quality closely to guide ongoing campaign optimizations.
- Integrated advertising platforms with the client’s CRM system to filter, validate, and track incoming leads effectively.
- Continuously applied campaign- and funnel-level optimizations to enhance lead quality, conversion efficiency, and overall ROI.
- Analyzed platform performance and reallocated budgets toward channels delivering the strongest results.
Media Strategy
- Google Ads: Search campaigns focused on high-intent users and brand visibility
- Snapchat: Lead-focused campaigns targeting relevant demographics in KSA
- Meta (Instagram): Visual-driven campaigns aligned with premium positioning
- Twitter & TikTok: Tested for reach and intent, optimized or paused based on performance
- Optimization Approach:
- Branch-level targeting
- Device and interest segmentation
- Budget allocation driven by ROAS and lead quality
Key Performance Results & Outcome
Some of the results achieved in 8 Months:
- Snapchat: 1412 leads generated, resulting in 18 contacts.
- Google: 985 leads generated, resulting in 27 contacts.
- Meta: 411 leads generated, resulting in 41 contacts.
- A total of 4,805 leads were generated across various platforms, producing 117 contacts, with a conversion from Prospect to leads rate of 46%.
- Reduced cost per result and significant ROAS improvement reaching almost 5%
The strategy delivered higher-quality leads, improved conversion efficiency, and increased sales across key branches. By focusing spend on high-performing platforms and aligning targeting with premium buyer behavior, Creative Closets® strengthened its paid media performance and achieved measurable business growth in a competitive market.
