Fair Trading International - Socials
Fair Trading International is a global wholesale company specializing in high-quality branded stocklots for off-price retailers, wholesalers, and businesses worldwide. The company sources overproduction, unsold inventory, canceled orders, and liquidation stock. Positioned as a reliable and value-driven supplier, the brand competes on trust, scale, and product diversity.
Channels
Objectives & Challenges
Objective
The primary objective was to establish a strong social media presence for a newly launched brand. The focus was on building awareness across TikTok and Meta platforms while clearly communicating the nature and value of the products offered. Social media was positioned as a trust-building channel to support long-term business growth.
Challenges
- The brand had no prior digital footprint, requiring awareness to be built from the ground up.
- Communicating credibility and product authenticity in a competitive wholesale market was essential.
- Reaching the right audience while maintaining consistent messaging across platforms was a key challenge.
Our Approach & Content Growth Strategy
- We developed a content strategy centered on brand credibility, product variety, and market differentiation
- Messaging focused on what sets Fair Trading International apart, including sourcing expertise and access to premium stocklots.
- Content was designed to balance professionalism with clarity to appeal to a global B2B audience.
- A structured monthly content calendar was implemented to drive consistent awareness.
- TikTok and Instagram were selected as primary platforms due to their reach in the UAE market, specifically for this business audience.
- Content was delivered in both Arabic and English to maximize visibility and relevance among regional and international buyers.
Key Performance Results
Within the three first months, the accounts achieved steady growth in reach, engagement, and profile visits:
- Achieved consistent organic follower growth over the period, adding nearly 1,000 new followers and demonstrating steady audience expansion.
- Maintained a healthy average daily growth rate, reflecting continuous organic discovery and interest.
- Each piece of content generated a strong impact, with a high number of followers gained per post, indicating effective content relevance.
- Sustained a regular publishing rhythm of several posts per week, supporting visibility and algorithm performance.
- Overall growth reflects improved content strategy, stronger audience engagement, and increasing brand awareness.
- Generated 158 likes, 8 comments, and 12 saves across 10 posts, showing steady organic interaction despite a limited posting volume in the first month only.
- A strong likes-to-comments ratio (19.75) highlights high appreciation and passive engagement with the content.
- Achieved 71.01K post views on TikTok in the first month, demonstrating strong initial reach and platform visibility.
- Generated 1,456 likes, reflecting positive audience engagement with the TikTok content.
Outcome
Fair Trading International successfully launched its social media presence with clear positioning and growing brand recognition. The platforms now serve as a credible digital touchpoint supporting trust, visibility, and future sales opportunities. This groundwork enables scalable growth in a competitive wholesale market.
