Creative Closets - Growth Program
Creative Closets is a premium custom furniture brand specializing in bespoke wardrobes, kitchens, bedrooms, and integrated storage solutions. The brand focuses on high-quality materials, tailored design, and end-to-end home interior solutions for modern residential projects across the GCC.
Challenges
The client’s marketing operation lacked structure, making growth difficult to measure and scale.
Key issues included:
- No source-based ROAS tracking
- Fragmented communication between marketing, sales, and customer care
- No CRM segmentation
- Weak SEO foundation
- Limited channel diversification
- Messy, unstructured data
- No documented workflows
- Misaligned team roles
- Lack of lead tracking visibility
Marketing was running, but performance was unclear.
Our Strategy & Action Steps
Instead of focusing only on campaigns, we built a full performance framework combining acquisition, data, operations, and reporting.
Omnichannel Acquisition
We expanded beyond Google and Meta to activate:
- YouTube
- Snapchat
- TikTok
- Yandex
- WhatsApp Broadcast
- Email Marketing
This reduced platform dependency and increased acquisition stability.
Data & CRM Infrastructure
We automated the customer journey:
- Lead capture from all platforms
- CRM synchronization
- Newsletter segmentation
- WhatsApp integration
- Source-based tagging
Marketing became measurable, enabling better targeting and higher conversions.
Sales & Customer Care Alignment
We unified communication across teams and implemented:
- Centralized social management
- Standardized response templates
- Review management system
- Lead tracking pages
- Automated reporting
Result: faster responses, improved conversions, and stronger internal coordination.
Strategic Partnerships & B2B Growth
We built an additional acquisition layer through:
- Banking partnerships
- Government & loyalty collaborations
- Corporate Deals
- Referral partners
- Directory placements
This created a powerful offline-to-online growth channel.
Our Strategy & Action Steps
Custom Reporting & Automation
We developed internal dashboards tracking:
- Media sources
- Customer ratings
- Quotations & contracts trends
- Sales per channel
- ROAS by source
- Leads automation by source through API connection with the CRM
Budget decisions shifted from assumptions to data.
SEO & Organic Impact
- Toxicity score reduced from 59 → 0
- Arabic and English rankings maintained after Google Core Updates
- English visibility increased
- SEO began supporting paid campaigns lowering the cost per acquisition
Social Growth
Within 3 months:
- Instagram growth accelerated
- TikTok reach expanded
- YouTube visibility increased
- LinkedIn engagement improved
Reels played a major role in engagement.
Team Augmentation, Training & Management
We supported operational restructuring by:
- Hiring and recommending key team members
- Relocating roles between departments and team members
- Training teams on CRM, lead handling, and workflows
- Managing onboarding and handovers
- Supporting HR interviews and decisions
- Addressing underperformance and ensuring accountability
- Creating documented procedures and playbooks
This ensured sustainability beyond campaign execution.
The Outcome
This project transformed marketing into a scalable system.
Delivered:
- Omnichannel acquisition strategy
- CRM automation & segmentation
- Sales workflow alignment
- Custom reporting dashboards
- Paid media optimization
- Technical SEO overhaul
- B2B referral ecosystem
- Team restructuring & training
The business now operates on data, systems, and clear processes; not guesswork.
