Closets World KSA - Ads
A premium home interiors brand specializing in custom closets and modern kitchens, transforming storage spaces into artistic design elements. By combining advanced technology, high-quality materials, luxury designs, and precision craftsmanship, the brand delivers bespoke solutions aligned with international quality standards for the Saudi market.
Objectives & Challenges
Objective
Increase sales performance in the highly competitive KSA market by reaching high-intent consumers, improving lead quality, and maximizing revenue from paid media.
Challenges
- Extremely competitive home interiors market in KSA
- Poorly structured Google Ads account with incorrect targeting
- Out-of-scope keywords resulting in low-quality leads
- High cost per click and inefficient conversion performance
- Difficulty identifying the best-performing platforms with no historical data
Our Process
- Conducted a comprehensive audit of the Google Ads account, removing irrelevant keywords and ensuring only high-intent search terms were targeted.
- Rebuilt the account using a structured mix of Search, Performance Max, and Demand Gen campaigns to improve reach, efficiency, and conversions.
- Segmented search campaigns by product and brand to protect brand presence and enhance brand ranking in search results.
- Monitored lead quality closely in collaboration with the client, optimizing campaigns based on performance insights.
- Expanded the channel mix by launching campaigns on Snapchat, TikTok, and Instagram (Meta) to align with KSA user behavior.
- Developed campaigns using well-researched keywords, interest targeting, device usage, and branch-specific location targeting to maximize relevance and performance.
- Integrated advertising platforms with the client’s CRM to filter, validate, and track incoming leads, ensuring better lead management.
- Applied continuous campaign- and funnel-level optimizations to improve lead quality, conversion rates, and overall ROI.
- Analyzed platform performance regularly and reallocated budgets toward the most effective channels and campaigns for optimal results.
Media Strategy
- Google Ads:
- Search campaigns segmented by product and brand
- Performance Max and Demand Gen for scalable reach and conversions
- Social Platforms:
- Snapchat for high engagement and reach in KSA
- TikTok for discovery and awareness
- Instagram-focused campaigns for visual storytelling
- Optimization Strategy:
- Platform-specific landing pages to track lead quality
- Budget reallocation toward top-performing platforms
- Device, interest, and behavior-based ad sets
- Location-based optimization to support underperforming branches
Key Performance Results & Outcome
Some of the results achieved in the past year 2025
- Snapchat: 998 Leads generated, resulting in 16 contacts. CPC reduced from $99 to $42.
- Google: 885 leads generated, resulting in 28 contacts.
- Meta: 341 leads generated, resulting in 26 contacts.
- A total of 4,485 leads were generated across various platforms, producing 128 contacts, with a conversion rate of 40%.
- 100+ qualified contacts generated
- 4 Millions+ in sales generated directly from ads
- Significant improvement in lead quality and conversion efficiency
- Increased sales contribution from paid media across branches
By restructuring the account, expanding to the right platforms, and focusing on lead quality, the campaign transformed paid media into a reliable sales driver. The client achieved stronger performance, higher-quality leads, and substantial revenue growth in one of the most competitive markets in the region.
