Creative Closets - Socials
Creative Closet is a pioneer in smart home storage systems in the Middle East, with over 25 years of expertise. The brand has evolved from intelligent closet solutions into bespoke, high-end bedroom systems. Today, it serves more than 120,000 clients across Saudi Arabia, the UAE, Bahrain, and Oman, positioning itself as a leader in premium interior solutions.
Channels
Objectives & Challenges
Objective
The primary objective was to establish a strong social media presence that reflects Creative Closet’s luxury positioning. Social platforms were positioned as a digital portfolio to showcase product craftsmanship, design details, and premium materials. Building trust and reinforcing brand credibility among high-end clients was a key focus.
Challenges
- The brand needed to present a wide range of products without diluting its luxury identity.
- Operating in a highly competitive market required clear differentiation and refined branding.
- Reaching the right high-net-worth audience on social media while maintaining exclusivity was a consistent challenge.
Our Approach & Content Growth Strategy
- We developed a refined visual and content direction aligned with luxury branding standards.
- The approach focused on precision, highlighting design philosophy, material quality, and craftsmanship.
- Every touchpoint was curated to ensure consistency, elegance, and a premium brand experience.
- A structured monthly content calendar was created, dedicated to detailed product storytelling and feature-focused posts.
- Each product was broken down into design elements, materials, finishes, and functionality to educate and attract a high-end audience.
- Content was delivered in both Arabic and English to effectively engage audiences in the UAE, Oman, and Bahrain.
- Primary focus on Meta platforms due to their strong regional performance.
Key Performance Results
Some of key results achieved over the past Year 2025
- Content quality improvements led to stronger audience retention and increased interest from the target demographic
- Achieved steady and scalable audience growth throughout the year
- Reached a total follower base of 41.37K
- High-performing content generated an average of 23 followers per post
- Growth was supported by a consistent and disciplined publishing schedule
- Strong audience reach across key GCC markets
- Highest follower concentration in Oman, the United Arab Emirates, and Bahrain
- Audience distribution aligns closely with the brand’s regional focus
- Content effectively targets priority Gulf markets
- Follower geography supports overall business and growth objectives in the GCC region
- Achieved strong growth and increased visibility on Instagram
- Generated a total of 11.05 million views
- Reached an average of 17,775 users per day
- Published 334 pieces of content over this period
Outcome
Creative Closet’s social media presence was successfully elevated to reflect the brand’s premium market position. The platforms now function as a refined digital portfolio that builds trust, communicates value, and supports long-term brand equity. This transformation reinforced Creative Closet’s status as a leader in luxury smart storage solutions.
