FT International - Ads
Advertising
Channels
Objectives & Challenges
Objective
Increase brand visibility in the UAE, and raise awareness on social media platforms, reaching a broader and relevant audience.
Challenges
- Reaching the right target audience through social media
- Existing profiles required auditing and optimization
- Profiles and website are brand new
- The client was non-existing online and starting online campaigns from scratch
- Limited engagement and visibility on key platforms
Our Process
- Set up targeted campaigns on Meta (Instagram/Facebook) and TikTok
- Designed detailed audience targeting strategies to reach potential clients effectively
- Closely monitored campaign performance and optimized content for engagement
Media Strategy
- Meta (Instagram): Boosted key posts and created engagement campaigns to reach highly specific audiences and increase accounts following
- TikTok: Created brand awareness campaigns to maximize profile visibility
- Audience Targeting: Focused on relevant segments to ensure engagement and brand exposure
- Optimized campaigns continuously based on performance metrics
Key Performance Results & Outcome
In just 3 months, here are some of the results achieved:
- Instagram account Reach increased by 11.47K (a 57.14% increase, from about 20K to 31.47K).
- Instagram followers grew by 2,486, marking a 40.09% increase over the selected period
- TikTok Profile Views: reached 1,276, an increase of 503 (+65.07%).
- TikTok Posts Views: 381,582, up from 253.75K (+198.5%)
- TikTok Post Engagement: 5,888 (+5650 Likes). increased to 11.95, up by 10.35 (+644.82%)
- TikTok followers growth: 59.24% ( increased from 928 to 5,848)
Through strategic targeting, content boosting, and profile optimization, Fair Trading International achieved significant brand visibility on social media, increasing engagement, expanding audience reach, and laying the groundwork for stronger ongoing digital presence in the UAE market.
