Closet World UAE - Ads
Closet World is a luxury home storage brand redefining closets as design centerpieces rather than simple storage spaces. Operating primarily in Dubai and Sharjah, the brand combines advanced technology, premium materials, and meticulous craftsmanship to deliver bespoke closet and storage solutions. With a philosophy of “Luxury for All,” Closet World serves a wide range of customers while maintaining high design and quality standards.
Objectives & Challenges
Objective
Promote Closet World’s products in existing markets, support the launch of a new branch in Oman, increase brand awareness, maintain strong Google rankings, and scale reach while reducing CPC and maintaining a healthy ROAS.
Challenges
- Long sales-cycle product
- Entering a new market (Oman) with low initial brand awareness
- Competing against established brands offering cheaper, ready-made furniture
- Reaching the right customer segment for custom, premium solutions
- Converting qualified leads into confirmed sales
- Reducing spam and unqualified inquiries
Our Process
- Executed Google Ads and Meta campaigns with a performance-first approach to capture high-intent users while supporting brand presence within the funnel.
- Monitored campaign results closely to reduce spam submissions and enhance overall lead quality.
- Worked alongside the client’s customer care team to establish a clear and consistent lead qualification and screening process.
- Refined Google keyword selections on an ongoing basis to better match search intent and improve conversion efficiency.
- Shifted media budgets toward the highest-performing platforms and campaigns to maximize return on investment.
- Reviewed and optimized website and landing pages by improving layout, content clarity, and relevance.
- Enhanced page loading speed to reduce drop-offs and increase conversion rates.
- Applied continuous campaign and funnel-level optimizations to improve lead quality and conversion performance.
- Structured a full-funnel approach that balances awareness, consideration, and promotional messaging to drive qualified demand and sales.
- Analyzed market and competitor activity to identify opportunities, benchmark results, and refine targeting and messaging.
Media Strategy
- Google Ads:
- Search campaigns targeting high-intent keywords
- Performance Max campaigns to scale reach and conversions
- Ongoing negative keyword development to eliminate irrelevant searches
- Meta (Facebook & Instagram):
- Lookalike and engagement campaigns
- Native lead form campaigns to capture prospects efficiently
- Optimization Approach:
- Detailed keyword planning and continuous refinement
- Funnel-based allocation focused on awareness and conversion
- Budget optimization based on real-time performance data
Key Performance Results & Outcome
Some of the key results achieved in the past year 2025 :
- 500+ qualified leads generated
- Google prospect-to-lead conversion rate: 50%+
- Meta ROAS: 5.5 AED - 6%
- Reduced CPC while maintaining scalable performance
- Strong lead quality across both existing and new markets
Closet World successfully expanded into the Oman market, increased brand awareness, and maintained strong performance across digital channels. The campaign delivered efficient acquisition costs, high-quality leads, and over 180 confirmed contacts, positioning the brand for continued growth and long-term market presence.
